3 Ways to Optimize Landing Pages

Optimizing Landing Pages For Charities

A charity website’s design will determine whether it will be successful in making visitors stay. The information super highway doesn’t take any prisoners.

A visitor will more than likely exit a website if it doesn’t look interesting enough at the very first glance. It won’t take your visitors more than thirty seconds to click on another link.

As an owner/manager of a charity site, your aim should be to make your web pages interesting enough to be picked up by both potential customers as well as search engines.

This will also contribute towards your conversion rate. A conversion rate is a percentage of how many people actually convert on your site. This could be a volunteer sign up or someone making a donation. One of the most important aspects of increasing your conversion rate would be optimizing your landing page.

How to Effectively Optimize your Landing Page

Your landing pages should be attractive enough to keep visitors hooked and encourage them to trigger a conversion. This may seem like a tall order. But you might as well not have a website at all if you don’t.

1. Decrease Site Load Time

Nothing makes a visitor make a hasty exit more than a website that takes ages to open. In order to make sure yours doesn’t, incorporate smaller images in it. Small pictures will mean that your site will load faster.

Another way you can do is to increase the content and remove the images you think are unnecessary. An image might make the website look more appealing but it won’t help if it takes too long to load.

2. Focus on Content

Another way you can optimize your website is to include eye catching content. For example, keep your headlines clear, catchy and precise. This will make a visitor know exactly what he/she will be in for as soon as they access the website. Another thing to keep in mind while designing your landing page is to keep the content short. No one is going to take the time to read a long article on a landing page.

Your visitors won’t think twice about bailing out if they can’t find what they are looking for.
You can also reduce content by keeping your online forms short. Visitors get spooked by lengthy forms, so be sure to cut them down to size.

3. Keep the Navigation Simple

Ease up on the navigation. Visual effects and a smorgasbord of web pages might look attractive but visitors like it simple. For example, if you own an ecommerce website, you would want to make sure that visitors actually end up making a purchase.

If your navigation system is too complicated for them to handle, they will leave after a few minutes in search for another website. And you could have lost a potential volunteer or donation.

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