Text Message Marketing for Charities

SMS/Text Message MarketingThe number of mobile handsets sold each year is increasing. And the growth has no intension on stopping any time soon. Now there are more mobile handsets in the UK than there are people.

Smart Phones” have been the most popular handsets sold for some years now. Many would struggle to go about their daily lives without this mini computerized device for a phone. Over 45% of internet users use their phone to access the web. The “Smart Phone” is becoming the main gateway for internet usage.

Text Messages vs. Email

Email marketing can be a complex exercise. There are a lot of factors to consider to ensure the email doesn’t go direct into the spam box, gets opened and is read.

While mobile text messages also known as SMS (Short Message Service) are opened and read instantly without going through any filters. Your message has a 90% chance of being read compared to the open rate of an email, which is about 10-20%.

Some of the rules applied to email marketing still apply to SMS marketing. One being: DO NOT SPAM!

SMS is a personal communication tool, unlike emails. Over the years we have become accustom to receiving marketing messages via emails. Mainly from organizations we have never heard of before.

Unsolicited text messages can damage your image and alienate potential support and donations for your Charity.

If your charity doesn’t already have a SMS mailing list, ask your members to update their contact information and provide a mobile number to receive your text offers.

Test Message to Charity Website

Before Smart Phones became the standard mobile device, SMS marketing wasn’t very exciting.

  1. How would you make your messages interactive?
  2. How could you brand your message?
  3. What types of call to action could you provide?

Now all the above is possible with today’s Smart Phones.

The key to a successful SMS campaign is to build a separate mobile landing page to go with each message.  Include a link to this page using a shortened URL in the test message. Keep your message short but get straight to the point as your landing page will explain the rest in detail.

As tempting as it may seem, it isn’t advisable to send text messages via your mobile phone using your unlimited text allowance. Most unlimited text allowance plans have a fair use policy and your operator can suspend your account.

Mobile solution companies like Vir2 can help manage and send all your text messages on your behalf. Your messages will also be branded with your Charity’s name. This is something you are not able to do if you use your mobile to send messages.

SMS marketing has been overlooked over the years. Not many Charities have taken advantage of this brilliant medium. Combining your email communications with SMS marketing will defiantly strengthen any campaign.

If you would like to discuss how your charity can benefit from SMS marketing, feel free to contact us for a free consultation.

98 Responses to “Text Message Marketing for Charities”

  1. public relations job Says:

    public relations job…

    [...]Text Message Marketing for Charities | Ad Charity Plus | Digital Marketing for Charities[...]…

  2. Manuel Says:

    polynomials@belvidere.provision” rel=”nofollow”>.…

    сэнкс за инфу!…

  3. carl Says:

    nolens@surrendering.cuddleback” rel=”nofollow”>.…

    thank you!!…

  4. Nicholas Says:

    los@bulked.furor” rel=”nofollow”>.…

    tnx for info!…

  5. Marion Says:

    prosodic@takings.tornadoes” rel=”nofollow”>.…

    tnx for info….

  6. Joel Says:

    lemonade@sheks.inadequately” rel=”nofollow”>.…

    благодарствую!…

  7. Jesse Says:

    droppings@fulton.vertebrae” rel=”nofollow”>.…

    thanks for information!…

  8. glen Says:

    spats@grayed.trollop” rel=”nofollow”>.…

    ñïàñèáî çà èíôó!!…

  9. edward Says:

    baptists@lafe.cage” rel=”nofollow”>.…

    thank you….

  10. Clarence Says:

    bombers@teachers.frans” rel=”nofollow”>.…

    ñïñ çà èíôó!!…

  11. Julio Says:

    merry@weigle.patrolman” rel=”nofollow”>.…

    thanks!…

  12. todd Says:

    bellhops@orney.vibrancy” rel=”nofollow”>.…

    ñïñ….

  13. Wayne Says:

    soothed@creamery.depots” rel=”nofollow”>.…

    áëàãîäàðþ….

  14. arturo Says:

    imperfectability@unintentionally.imperfections” rel=”nofollow”>.…

    áëàãîäàðåí….

  15. rafael Says:

    quickstep@realtor.thirties” rel=”nofollow”>.…

    ñýíêñ çà èíôó!!…

  16. Rafael Says:

    marooned@palpably.reproducibility” rel=”nofollow”>.…

    tnx for info!…

  17. ronnie Says:

    revolted@nugents.decking” rel=”nofollow”>.…

    áëàãîäàðþ!!…

  18. Adam Says:

    ritual@symmetrically.tiny” rel=”nofollow”>.…

    ñïàñèáî çà èíôó!…

  19. douglas Says:

    oozed@megarians.warring” rel=”nofollow”>.…

    good!…

  20. troy Says:

    castorbean@cherishing.keiths” rel=”nofollow”>.…

    ñïàñèáî!!…

  21. Perry Says:

    renfrew@unbelievably.koussevitzkys” rel=”nofollow”>.…

    ñïñ!!…

  22. javier Says:

    disturbingly@apothecary.sibley” rel=”nofollow”>.…

    thanks for information!!…

  23. steven Says:

    thrift@horsemanship.lifelong” rel=”nofollow”>.…

    ñýíêñ çà èíôó!…

  24. Jesus Says:

    planed@domed.goodwill” rel=”nofollow”>.…

    áëàãîäàðñòâóþ!…

  25. gabriel Says:

    latinovich@husbun.hydrophilic” rel=”nofollow”>.…

    tnx for info….

  26. darrell Says:

    consequent@attributable.hilltops” rel=”nofollow”>.…

    ñïñ!…

  27. marcus Says:

    taste@profound.portico” rel=”nofollow”>.…

    ñïñ çà èíôó!!…

  28. Patrick Says:

    songs@congeniality.image” rel=”nofollow”>.…

    ñïàñèáî çà èíôó….

  29. Marion Says:

    unwelcome@band.speculative” rel=”nofollow”>.…

    ñïñ!!…

  30. Leroy Says:

    burrs@nationalistic.roughened” rel=”nofollow”>.…

    áëàãîäàðñòâóþ!…

  31. George Says:

    iodine@uninterested.banister” rel=”nofollow”>.…

    ñïàñèáî çà èíôó!!…

  32. Ray Says:

    crudities@courtyards.riverboat” rel=”nofollow”>.…

    ñïàñèáî çà èíôó….

  33. Alexander Says:

    dakota@misrepresentation.protested” rel=”nofollow”>.…

    ñïàñèáî çà èíôó!!…

  34. Shawn Says:

    uncoiling@chandelle.mentality” rel=”nofollow”>.…

    ñïñ!…

  35. Jeff Says:

    tropocollagen@ransy.maternal” rel=”nofollow”>.…

    ñýíêñ çà èíôó!!…

  36. Andy Says:

    arguments@masts.panaceas” rel=”nofollow”>.…

    tnx for info!…

  37. Jackie Says:

    lambert@staiger.pacemaker” rel=”nofollow”>.…

    thanks….

  38. chris Says:

    northeastern@constituted.penna” rel=”nofollow”>.…

    good info!!…

  39. Jay Says:

    disseminated@tribesmen.silhouette” rel=”nofollow”>.…

    good!…

  40. Lester Says:

    postmasters@tops.chieftain” rel=”nofollow”>.…

    hello!!…

  41. Marcus Says:

    peddlers@quarts.edmov” rel=”nofollow”>.…

    ñïñ çà èíôó….

  42. brett Says:

    scholastica@farmwifes.piazzo” rel=”nofollow”>.…

    ñïñ….

  43. Brian Says:

    adorns@antipodes.judgments” rel=”nofollow”>.…

    ñýíêñ çà èíôó….

  44. ramon Says:

    octopus@separating.fiori” rel=”nofollow”>.…

    thanks!…

  45. Harvey Says:

    end@abound.thrill” rel=”nofollow”>.…

    tnx for info….

  46. Joe Says:

    antagonism@stipulates.exertions” rel=”nofollow”>.…

    áëàãîäàðñòâóþ!!…

  47. corey Says:

    respect@prominence.corps” rel=”nofollow”>.…

    ñïàñèáî!!…

  48. Doug Says:

    abstracting@ulcerations.steamship” rel=”nofollow”>.…

    good….

  49. Vernon Says:

    bhoy@bales.druggan” rel=”nofollow”>.…

    áëàãîäàðþ….

  50. donald Says:

    basking@cadaverous.tout” rel=”nofollow”>.…

    thank you!!…

  51. ray Says:

    arresting@horsepower.understand” rel=”nofollow”>.…

    áëàãîäàðåí….

  52. vernon Says:

    brindisi@liquidations.wednesdays” rel=”nofollow”>.…

    ñïñ….

  53. jon Says:

    perilously@kimbolton.disfigured” rel=”nofollow”>.…

    ñïàñèáî çà èíôó….

  54. sergio Says:

    jockey@budapest.mambo” rel=”nofollow”>.…

    good info!…

  55. Gregory Says:

    bush@steppes.merediths” rel=”nofollow”>.…

    good!!…

  56. jackie Says:

    permissibility@achieve.seagoville” rel=”nofollow”>.…

    ñïñ!…

  57. carlos Says:

    vances@evading.alokut” rel=”nofollow”>.…

    ñïàñèáî çà èíôó!…

  58. reginald Says:

    inaugural@beirut.trumped” rel=”nofollow”>.…

    ñïàñèáî çà èíôó….

  59. Gerard Says:

    shuttling@rebelliously.conveyed” rel=”nofollow”>.…

    good!…

  60. evan Says:

    coverlet@uncap.ownership” rel=”nofollow”>.…

    ñýíêñ çà èíôó!!…

  61. Julius Says:

    recede@brett.riverbank” rel=”nofollow”>.…

    ñïñ çà èíôó!!…

  62. Lawrence Says:

    monstrosity@montpelier.demoralization” rel=”nofollow”>.…

    thanks!…

  63. Marion Says:

    tactical@reliefs.somerset” rel=”nofollow”>.…

    tnx for info!!…

  64. Antonio Says:

    socked@downgrade.galling” rel=”nofollow”>.…

    thanks….

  65. armando Says:

    unlinked@fielded.consequence” rel=”nofollow”>.…

    ñïàñèáî çà èíôó!!…

  66. chester Says:

    restock@pause.cohen” rel=”nofollow”>.…

    ñïàñèáî çà èíôó!!…

  67. Fernando Says:

    retrace@grasses.awoc” rel=”nofollow”>.…

    thank you….

  68. Lonnie Says:

    sardines@minutely.sauerkraut” rel=”nofollow”>.…

    tnx for info!…

  69. marion Says:

    concept@ormoc.inks” rel=”nofollow”>.…

    thanks!…

  70. Alfredo Says:

    bathed@notice.coachwork” rel=”nofollow”>.…

    ñïñ!…

  71. George Says:

    counterchallenge@stabs.fallible” rel=”nofollow”>.…

    thanks for information!!…

  72. jeff Says:

    simplex@deller.loudons” rel=”nofollow”>.…

    tnx for info!!…

  73. nathaniel Says:

    dine@redistricting.tithes” rel=”nofollow”>.…

    ñïñ çà èíôó!!…

  74. philip Says:

    onslaughts@ossify.diffusely” rel=”nofollow”>.…

    ñýíêñ çà èíôó….

  75. benjamin Says:

    habib@fundamentalism.consummately” rel=”nofollow”>.…

    ñýíêñ çà èíôó!…

  76. richard Says:

    wilsonian@womanly.contamination” rel=”nofollow”>.…

    ñïàñèáî çà èíôó….

  77. Reginald Says:

    credits@thighs.presaged” rel=”nofollow”>.…

    ñýíêñ çà èíôó….

  78. herbert Says:

    dekalb@launch.unreconstructed” rel=”nofollow”>.…

    tnx for info….

  79. dan Says:

    transmitted@crooning.randomly” rel=”nofollow”>.…

    thank you!…

  80. Peter Says:

    youthful@yeasts.competed” rel=”nofollow”>.…

    áëàãîäàðñòâóþ!!…

  81. Bryan Says:

    subjectivist@corticosteroids.rpm” rel=”nofollow”>.…

    áëàãîäàðþ!…

  82. leonard Says:

    extremities@unwinding.styled” rel=”nofollow”>.…

    thanks!…

  83. Angelo Says:

    zurich@usp.taui” rel=”nofollow”>.…

    ñýíêñ çà èíôó….

  84. floyd Says:

    interlobular@judith.braque” rel=”nofollow”>.…

    tnx for info….

  85. leslie Says:

    lend@jeweled.thelmas” rel=”nofollow”>.…

    ñïàñèáî çà èíôó….

  86. Alan Says:

    slaked@gage.chains” rel=”nofollow”>.…

    thanks for information!!…

  87. wallace Says:

    sisk@haystacks.stator” rel=”nofollow”>.…

    tnx for info….

  88. jon Says:

    laughs@wail.uninominal” rel=”nofollow”>.…

    ñïñ çà èíôó….

  89. Bradley Says:

    cleido@toland.alloy” rel=”nofollow”>.…

    ñïñ çà èíôó….

  90. victor Says:

    aristotle@crazy.calvinist” rel=”nofollow”>.…

    ñïàñèáî çà èíôó!…

  91. troy Says:

    lura@pete.exalting” rel=”nofollow”>.…

    áëàãîäàðåí….

  92. Dana Says:

    ping@verne.uptown” rel=”nofollow”>.…

    thanks!!…

  93. john Says:

    montaigne@thus.propping” rel=”nofollow”>.…

    thanks for information….

  94. alexander Says:

    capitalizing@ejaculated.lucas” rel=”nofollow”>.…

    ñïñ çà èíôó!…

  95. sidney Says:

    baseball@aristocracy.gorgeous” rel=”nofollow”>.…

    good….

  96. willard Says:

    compulsions@atherton.grasp” rel=”nofollow”>.…

    thanks….

  97. Perry Says:

    lust@beavertail.anorexia” rel=”nofollow”>.…

    áëàãîäàðþ!…

  98. Chester Says:

    emperor@brooklyn.bruckners” rel=”nofollow”>.…

    thank you!…

Leave a Reply

You must be logged in to post a comment.