PPC Advertising for Charities

PPC (Pay Per Click) is a term used for particular forms of advertising that have been quite popular in the online marketing world for the past 10 years now.

PPC is a form of advertising where advertisers are charged only on a “per click” basis. However, the prices charged on every click are either on sliding scales that have been agreed on or are predetermined.

This is also referred to as an auction style of pricing online. The amount you pay for every click is what determines your position on online pages. That is to say that your position on the page is directly affected by the amount you pay. So, the more you pay the better or higher your position.

How PPC Works?

PPC is the most accepted and widely used technique of online advertising, which is particularly more ideal for charities seeking brand awareness and online donations.

Using PPC allows charities to pay only for the leads they target and get. Though some people don’t realize this but PPC brings a more speedy accomplishment and success to charities as compared to other marketing and advertising techniques in the aggressive online market.

PPC advertising protects you and your charity by setting-up the amount you pay for every click. In other words, it places a lid on the amount you will be paying.

Paying only for the real clicks can help you get to your target audience and save a lot of cash. This means that you will not have to pay for the numerous unsuccessful clicks. For charities to determine the responses to their campaigns and manage their advertising funds successfully, this approach of online advertising proves to be a great solution.

Companies Offering PPC Advertising

When talking about companies that offer PPC advertising, the only major two names that come up are Google and Bing. Currently, there have been debates going on about both these search engines with regards to which one of them is a better option to advertise for – i.e. the Google Adwords or Bing and Yahoo Adcenter.

If you are you would like to advertise your charity’s website using  PPC, you can apply for a Google Grant that will allow your charity up to $10,000 worth of advertising each month!  

Contact us today for a free consultation

128 Responses to “PPC Advertising for Charities”

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